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INNOVATING BRANDING - THE CREATIVE CODE.

  • Karolina (Kala) Karmaza
  • 9 cze 2018
  • 2 minut(y) czytania


Identity of a certain brand, that is being co-created by images related to it, let us create a diverse dialogue. Not only one interpretation is valid in recognizing brand's message, and yet we do have many images to sustain the comprehensive quality of its content. From simple coding with extended research references to complex content supported by the source embedded in trending innovation.


Innovative thinking enabling progress in brand creating let us learn new ways of evaluating creative process. Expertise knowledge packed with novel ideas extends not only our cognitive view, but also let us see conscious bran mining and mind mining the makings. Beyond traditional ''thinking out of the box'' strategy for brain storming, mind mining opens up new creative perspectives. Emotive embodiment of the image relates to cognitive skills that allow us to not only understand the brand, but also visualize its potential.



Creative coding each brad uses for its own purpose is a constant in innovating its brand. Having the awareness of goals and imagination for innovating branding should work well for the purpose of ongoing learning and development in creative content creating. What we send as a message and what is being communicated depends on extended mind of each person engaged with this creative process. The most amazing thing of all comes out to the inner from the outer mind mining. Embodiment of the image shows clearly our own impact we do make, each time we engage creatively with a certain brand.


visit soon! :)



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